Kayla Moffatt
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e.l.f. Cosmetics

 

e.l.f. Cosmetics

As the visual merchandising graphic designer for e.l.f., I designed signage, fixtures & collateral for Walmart, Target, Ulta, CVS, Rite Aid, Walgreens and international retailers. Additionally, I designed, produced & managed all e.l.f. stores signage, window clings, collateral & promotional events. 

Fixtures

 
National PDQs

National PDQs

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Ulta PDQs

Ulta PDQs

 
 

In-store Launches

e.l.f. Beauty Shield (in-store signage, window clings, table merchandising, prop sourcing)

e.l.f. Beauty Shield (in-store signage, window clings, table merchandising, prop sourcing)

 
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This collection was a Walmart exclusive piece and was comprised of 10 products in two categories: dewy and matte. The concept was ‘beauty + benefits,’ meaning beauty with notable skin-loving ingredients.

This collection was a Walmart exclusive piece and was comprised of 10 products in two categories: dewy and matte.
The concept was ‘beauty + benefits,’ meaning beauty with notable skin-loving ingredients.

 
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elf+ in-store launch (process work, final signage and table display)

elf+ in-store launch (process work, final signage and table display)

 
 

Digital Paid Media

carousel ads

carousel ads

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Illustrations

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detail

Social illustrations featured on e.l.f. Cosmetic’s social accounts reaching 3.8 million followers

Social illustrations featured on e.l.f. Cosmetic’s social accounts reaching 3.8 million followers

 
spring break essentials launch in-store illustration process work

spring break essentials launch in-store illustration process work

 
spring break travel essentials illustrated signage

spring break travel essentials illustrated signage