The Hollis Co.
As a multifunctional digital marketing, print, packaging + product graphic designer for the Hollis Co., I oversaw and produced email campaigns, created & implemented templates, branding for new launches, printed marketing & social assets for all brands of Rachel Hollis, a New York Times Best-Selling Author, motivational speaker & public figure.
Additionally, I conceptualized, designed and produced product collections from start to finish for START TODAY, a journal, notebook & planner line & RISE Health line, all of which inspire positive daily routines, self-empowerment & tactical goal-achievement.
Handpicked by Rach
branding + visual direction
social media marketing + webpage assets
social media marketing assets (product highlights + launch countdown)
printed double-sided mailer
email marketing across all brands - Rachel Hollis, RISE, Start Today
START TODAY - Austin Collection
Process Work
you are unstoppable - moodboard
focus on what matters - moodboard
email marketing
planner designs: Kayla Moffatt
(photography: Vanessa Todd)
RISE Health Product Line
co-conceptualized, designed + provided final mechanicals & packaging for the full collection including items such as pen sets, pins, stickers, sweat towels, water reminders, clothing, wall decals, hair bands, reusable straws
collection designs, copy, concepts, production, art direction: Kayla Moffatt + Dani Parsons
(photography: Vanessa Todd)
Start Today Motivational Stickers
illustrated stickers for the Start Today Target line